While marketing is vital to any company, it can be expensive nowadays. Not all businesses have the budget to promote or advertise their products in television, radio or print commercials. Since the business environment can be competitive and cutthroat, it is important to get the company name, brand or product out to a target market. A simple and cost-effective way to do this is to make use of logo lanyards to promote and “shout out” a brand or product.
Why use logo lanyards? Well, unlike other promotional materials such as t-shirts, hats, mugs and pens, lanyards appeal to all sorts of people regardless of age, race, class and gender. Not all people will wear a promotional shirt or hat. Promotional pens are not as visible and can easily get lost. Lanyards, on the other hand, are easy to carry and people can wear them right away during an event. There is also a fair chance that they will be used after the event for IDs, keys or other items. Lanyards, in this sense, are safe!
Lanyards are great materials to place a company logo or brand design on. With the right color combination, printing and material, lanyards are eye-catching and logos can easily standout on them. They can get the attention of guests, clients and customers and get a short brand or product message across to a target audience. In short, lanyards are good for logo or brand visibility and awareness.
Logo lanyards are perfect for various corporate events that need IDs or badges. These can be annual conferences, conventions, marketing roadshows, trade fairs, seminars, learning sessions and fundraising activities. Lanyards can also be great giveaways for marketing and fundraising events. These items are also easy to customize to match any theme or occasion. These are also cheap when purchased in bulk. They will not eat up a big portion of the allotted budget for an event. Lanyards are versatile and affordable.
There are also advantages to using logo lanyards. First, lanyards are cost-effective. It was mentioned earlier that lanyards are cheap in bulk. Lanyard suppliers give a great price for wholesale or bulk orders. The minimum order for some suppliers is 100 pieces. It is advisable to compare prices and to choose a supplier that offers freebies such as shipping and attachments to save more money.
Second, lanyards are attractive and eye-catching. They are the perfect tools to place a company logo or short message on. It is possible to customize them to fit a company image or brand with the different styles, materials and colors available today. Die sublimated lanyards, for example, are great for complex and multi-colored designs. They are durable lanyards that reflect logos and texts on both sides of the material. Since they are high quality, they are also more expensive than other styles.
Woven lanyards, on the other hand, are a classy and professional looking. They are often used for upscale corporate events. Nylon lanyards are long-lasting and can endure wear and tear, so they are used for sporting events like marathons. While style and price are important considerations in choosing lanyards, it is also important to prioritize quality since these will reflect a company or brand.
Finally, the last advantage to using lanyards is that they are functional. You can use them for several purposes. Lanyards are not only useful in carrying IDs or badges. You can also use them to carry USBs, cameras, keys, whistles and flashlights. People who receive lanyards from corporate events or fundraisers are most likely to keep lanyards and use them again. This is advantageous to businesses and marketers since there is a big chance that other people will see a company logo or brand again.
Logo lanyards are perfect for various corporate events that need IDs or badges. These can be annual conferences, conventions, marketing roadshows, trade fairs, seminars, learning sessions and fundraising activities.